Pub feed settings
User
Specify Publisher that provides traffic for that feed and recieve revenue from it. You can select from one of users that has Publisher role.
Owner
Manager responsible for that feed. You can select from one of staffs who have Pub manager or Pub lead role.
Name
Name of feed that will be shown in list of feeds and in statistic
Name to show
Name that will be shown in selfserve admin (by default selfserve managers can see only feed number but not its name)